Problem
Although our robots were capable of avoiding obstacles, user’s input was necessary to improve cleaning outcome and sharing the images to the system would facilitate learning process and make robots smarter. There were already competitor robots with camera that showed pictures of obstacles it avoided while cleaning but our market research discovered that these robots were not meeting the user’s expectations, disincentivizing engagement.
1. Lack of Value
Users had very little control over what they could do with avoided areas. They could just view the pictures and locate them on the map or re-clean every missed spot without granular control. Also, there were lots of mis-categorized obstacles but users had no way of improving the robot’s detection intelligence.
2. Untrustworthy
People were concerned about the data privacy on how the pictures are used or shared. They were likely to react based on their perceived image of the brand and trusted iRobot, but wanted clear message or confirmation on data control.